Better Than Cotton

Performance you can feel

Cotton socks get soggy, stretch out, and wear down fast. Merino wool is softer, stronger, and built for performance. Experience the difference with socks that support your every move.

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Temp Regulating
& Odour Resistant

Stay cool in summer, warm in winter... no smell.

Merino wool is naturally thermoregulating, meaning it adapts to your body temperature. Whether you're braving a winter run or sweating it out on a summer hike, these socks keep your feet at the perfect temp.

Durability That Lasts

Socks that stay strong and feel great

Merino wool is ultra-soft yet incredibly strong. Reinforced in high-wear areas, our socks hold their shape, resist pilling, and outlast ordinary cotton socks—so you get long-lasting comfort with every step.

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Moisture-Wicking

Dry feet, all day comfort

Merino wool absorbs moisture and dries fast, keeping your feet dry even during intense workouts or long days on your feet. Say goodbye to sweaty, clammy socks.

Proudly Canadian 🇨🇦 

Designed for performance & adventure

We craft our merino socks with care, blending innovation with high-quality materials. Designed for athletes, adventurers, and everyday movers—because premium performance starts from the ground up.

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