This is my second pair. These are pricey but worth it. I wear these and an offwhite version 6 of 7 days a week. They are comfy, soft and never smell. They DO get a bit "harder" after washing and drying. I may keep this pair out of the dryer. They are a great option because they are only a bit thicker than dress socks or thinner crew socks but way thinner than thicker heavier weight merino socks- this matters because many of my sneakers and boots fit better with certain socks. So I can add the benefits of the wool sock to many more of my shoes. I will buy more. I have plenty of thicker wool socks and don't need to replace them yet, when I do, I m getting the thicker, BTW, I hvae purchased many othe known brand of wool socks. These are better.