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Canada’s Triathletes Pull Up Their Socks with Outway

Canada’s Triathletes Pull Up Their Socks with Outway

VICTORIA—Canada’s top triathletes will be putting their best foot forward on the road to 2024, thanks to a new partnership struck between Triathlon Canada and Outway.

Outway is a Canadian-owned business founded by ex pro cyclist turned entrepreneur, Rob Fraser, in 2016 with the goal of transforming the underserved sock market that has been left behind by the athleisure movement.

On a mission to deliver personal best performances, Outway will provide National Team athletes with high-quality, custom-made socks designed for performance and sustainability. Outway will also support Triathlon Canada in specific fundraising efforts, and provide employment opportunities for National Performance Centre and Academy-based athletes in Victoria. 

“Triathletes spend countless hours training on the bike, the run and in the gym so we are excited to partner with Outway to provide Canada’s best with access to some of the most critical resources our athletes require to deliver on their performance goals” said Joe Morissette, Chief Executive Officer, Triathlon Canada “Outway  is a proven performer and we look forward to having a Canadian company with us on our team’s quest to put the maple leaf on the international podium.” 

Outway is powered by performance, originality, and sustainability – three drivers that have made the company and its portfolio a leader in active sock wear. 

“High performance athletes require socks that will perform in all conditions, and that's what we've worked hard over the years to create,” said pursuit Rob Fraser, Chief Executive Officer, Outway. “We're proud to partner with Triathlon Canada to support world class athletes in their pursuit of personal best performances.”

Outway is an athletic lifestyle brand in pursuit of the perfect technical socks—thoughtfully designed for inspiration, performance and personal bests. Outway performance socks are reflective of its commitment to the brand and product journey. The brand is dedicated to providing an ever-evolving collection of new designs paired with technical innovation to continuously inspire and delight the community. For more information on Outway, please visit their website at:

Triathlon Canada is the governing body of the sport in the country. Triathlon Canada’s more than 22,000 members include athletes, coaches and officials from the grassroots to elite levels. With the support of its valued corporate partners – 94 FORWARD, Z3R0D, Outway, Training Peaks, Subaru Canada– along with the City of Victoria, Government of Canada, Canadian Olympic Committee, Canadian Paralympic Committee, and Own the Podium, Triathlon Canada develops Olympic, Paralympic and World Champions in all race disciplines. For more information on Triathlon Canada, please visit us at


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